The landscape of business growth has fundamentally shifted. While 91% of Fortune 500 companies leverage AI in their sales operations, only 17% of growing companies have fully integrated AI processes—creating what industry experts are calling a "competitive extinction event."

The biggest fear haunting small and medium business owners today isn't market competition or economic uncertainty—it's the specter of artificial intelligence making their marketing teams obsolete.

Small and medium-sized businesses (SMBs) are experiencing a revolutionary transformation thanks to artificial intelligence. While Fortune 500 companies spend millions on AI marketing teams, SMBs can now access enterprise-level AI capabilities without the complexity, cost, or learning curve traditionally associated with advanced technology solutions.

Earlier this quarter, Outreach.io (one of our go-to tools), the email outreach platform, sent an email to their customers that has the sales world buzzing. The message includes new changes in email rules from Gmail and Yahoo, and how it will affect businesses sending mass email campaigns.

Regardless of the size of your business goals, determining whether you should hire an internal marketing team or partner with an agency has probably become top of mind at some point. In this article, we’re going to focus on hiring an agency.