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Earlier this quarter, Outreach.io (one of our go-to tools), the email outreach platform, sent an email to their customers that has the sales world buzzing. The message includes new changes in email rules from Gmail and Yahoo, and how it will affect businesses sending mass email campaigns.
Two key highlights:
Here's the full email that they sent out to their subscribers:
Overall, this is going to mean massive changes not just for SDRs/BDRs, but the entire sales prospecting landscape moving forward. We've already talked to many like-minded teams in the industry and companies are already trying to figure out next steps to keep email health numbers up in 2024 and beyond.
If you or your company are using one domain to blast 1,000s of emails every day, it’s time to rethink your email strategy. (note: this even includes large companies with a lot of team members sending smaller volumes each as well)
Here are some things you can do:
The good news? This change will week out the low effort competition, and force sales reps to get more creative. Fewer spam emails in email inboxes = more room for high quality emails.
And the better news? Our fp90 and fp365 service offerings already planned for these changes and can still help your organization grow its bottom line without the worry of being on the wrong side of email servers. Let's chat today on srategies!