Some marketing leaders push demand generation programs. Some sales leaders push ABM programs. The truth is you need a little of BOTH. And a little AI integration to hook your prospects.
Experience a vetted growth system merging ABM and demand generation ideologies into one powerhouse system for your teams: Account Based Cohesion*.
*Love to travel? You'll see a secret ABC connection below.
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Everyone wants more leads that results in more closed deals. But in an ever changing marketplace, marketing and sales teams don't have a perfect alignment, or the latest tools, to make this all happen perfectly.
By implementing a proven ABC model with AI tool integrations, FrontPipe helps foster a perfect relationship among sales and marketing teams to drive awareness, engagement, deal creation and pipeline growth.
At FrontPipe, we understand the growth challenges companies face—from wasted budgets on agencies to losing potential revenue. Our proven marketing systems are tailored specifically for small to medium-sized growing businesses like yours.
We focus on two fundamental pieces of the puzzle:
Determining the best fit prospects and creating demand for sales and marketing teams.
Securing qualified leads for your teams by integrating an AI tool for your industry.
We run an SDR + demand generation program to your target contacts within ideal companies.
Our system narrows that target list down to just engaged prospects with your company's offerings.
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Once we get to the hottest prospects, we bring in your sales team for a pure ABM 1:1 outreach system.
To convert these warm prospects into qualified leads, we create a powerful industry tool that offers a unique offering for your industry.
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You've probably tried some level of demand generation strategies, along with testing some ABM models at some point. Most likely, pieces of both have shown signs of life.
But what you probably didn't realize is that there is a perfected way to run a combined program for your sales and marketing teams: Account Based Cohesion.
Before we kick off any campaigns, we'll take a deep dive into your industry and competitors. Using that data, along with your support, we'll create the full targeting plan.
After determining your persona's pain points, we'll create email copy, landing page designs, and digital campaign assets.
Every prospect has always thought about that one additional data point or unique knowledge asset that will help them. We'll create a tool that gives your prospects what they want.
This is our bread and butter. Our team launches very strategic email outreach campaigns to supplement your client's acquisition goals. All pushing prospects to use your (free) AI industry tool.
The hottest tactics we see within your industry? We'll create supplement email campaigns with a proven digital strategy to drives more prospects to your tool.
We'll combine all of our systems into one reporting system or dashboard for your client's to be able to manage their lead acquisition and nurturing.
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Our growth programs had supported awesome clients, who have achieved remarkable growth, securing spots on the Inc 5000 list 14 times!
