Your B2B buyer journey is the make-or-break-it sales approach to potential customers. Understanding how to map it and take action on gaps can be the difference between a customer signing on and a potential buyer looking for an alternative partner.

With so many people switching to the gig economy, you might wonder how freelancing is changing work. For one, you can see now that contract jobs are no longer just for writers, artists, and technical experts. Also, you might wonder how will freelancing change the workforce for traditional and non-traditional workers?

Public relations should be part of every business's strategy, regardless of how large or small. These seven PR trends can help you maximize your strategy.