ZoomInfo vs. -- What's Better for B2B Lead Gen?

Lead generation is a crucial aspect of any B2B business, as it drives sales and helps companies grow. With the rise of digital marketing and the increasing use of technology, B2B companies are turning to lead generation tools like Apollo and ZoomInfo to help them find and engage with potential customers. In this article, we will explore why Apollo is better than ZoomInfo for B2B lead generation.

Data Accuracy and Completeness

One of the key differences between Apollo and ZoomInfo is the accuracy and completeness of their data. Apollo uses a combination of artificial intelligence, machine learning, and human editors to ensure that their data is up-to-date and accurate. This results in higher quality leads and a more effective lead generation process.

In contrast, ZoomInfo relies solely on machine learning algorithms to gather and maintain their data. While this approach is cost-effective, it often leads to inaccuracies and incompleteness, which can negatively impact lead generation efforts.

Lead Generation Capabilities

Apollo offers a range of lead generation capabilities that are designed to help B2B companies find and engage with potential customers. These capabilities include email verification, lead scoring, and account-based marketing. These tools help companies streamline their lead generation process, making it easier to find and engage with high-quality leads.

ZoomInfo, on the other hand, offers limited lead generation capabilities. While it does provide some basic lead generation tools, it does not offer the same level of detail and customization as Apollo. This makes it more difficult for B2B companies to effectively target and engage with potential customers.

Integration and Customization

Another key advantage of Apollo over ZoomInfo is its integration and customization capabilities. Apollo integrates with a range of popular sales and marketing tools, including Salesforce, Marketo, and Hubspot. This makes it easier for companies to integrate their lead generation efforts with their existing sales and marketing processes.

ZoomInfo, on the other hand, offers limited integration options. This makes it more difficult for companies to effectively use their data and lead generation efforts in their sales and marketing processes.


While both Apollo and ZoomInfo offer a range of pricing options, Apollo is generally more cost-effective for B2B companies. This is due to its focus on providing high-quality data and lead generation capabilities, as well as its customization and integration options.

In contrast, ZoomInfo tends to be more expensive, particularly for smaller B2B companies. This is due to its focus on providing a large volume of data, rather than high-quality, targeted lead generation capabilities.


In conclusion, Apollo is a better choice for B2B companies looking for a lead generation tool. Its combination of high-quality data, advanced lead generation capabilities, and integration and customization options make it an effective solution for B2B companies of all sizes. Additionally, its cost-effectiveness and focus on providing high-quality leads make it a more attractive option than ZoomInfo.

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